Online shopping is the internet version of shopping. It is the process in which consumers go through to purchase products or services over the internet. It is a kind of convenient shopping. Online shopping is easier and more comfortable than offline shopping. There are no hassles of travel. We just need an internet connection and device to browse shopping websites. We can search our required product very easily, can compare with other products and brands and can see other consumers’ reviews for it.

Search engines play vital role in online shopping. Most of the online shoppers search for the products or services on search engines first before making a purchase decision. It is just like visiting multiple shops and stores before buying. These searchers not only search for the products information but for online retailers where they can buy the product. There are many specialized online retailers where customers can directly visit for shopping.

Advantages of Online Shopping

• Complete product information can be seen easily
• We can read reviews from other consumers for that product or vendor.
• We can compare one manufacturer’s products or services with their competitors.
• We can search for the lowest possible price.
• We can search for the discount coupons, special offers and deals from different online stores.
• Products delivered at the doorstep.
• No travel hassles

Disadvantages of Online Shopping

• One cannot see the physical product unless it is delivered.
• It takes from hours to days in receiving orders.
• Credit card and identity theft. Internet is still vulnerable to hacking.

• Online Stores
• Online Shops
• Online Shopping Malls